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Lock in customer loyalty and retention


and cultivate brand advocates with smarter product and service innovations.

How?

Go beyond delight with a compelling Customer Experience >>

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Lock in customer loyalty and retention


and cultivate brand advocates with smarter product and service innovations.

How?

Go beyond delight with a compelling Customer Experience >>

Forge a Customer Experience that Fuels Growth

Gone are the days of traditional customer relationships when all you had to do was attract customers, sell them something of value, and treat them well. To achieve continuous growth today, you need to deliver a customer experience that provides ongoing value and converts customer loyalty into enthusiastic brand advocacy. Customers who see real results and who are amazed by the experiences they have with your company will inevitably tell other people about you. It’s the best kind of marketing you could ever ask for!

That’s where we can help. 

Skilled in the science and art of Customer Experience, we place your customers at the center of product and service design. We then show you how to align the “connective tissue” between sales, services, product development and other functions to reduce silos and deliver a seamless experience that customers love. The solutions we develop with you become the bedrock for attracting an increasing base of loyal customers and fueling sustained growth and profitability.

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Services


Services


MGCX Advisors services

We help you implement a Customer Experience strategy that harnesses the latest industry best practices, yet is tailored to your needs based on your company culture, state of maturity, type of technology, customer demographics, and other market factors.

Journey Mapping

 Embedding Customer Experience into the culture benefits both the company and its customers. Customer Journey Mapping is the first step. Employees get a clear picture of the customer journey and their unique role in delivering customer value. It becomes True North, keeping everyone on track and ensuring all your customer touchpoints work as a whole. 

Customer Success Strategy

Customer retention based on fire drills and dive catches is not sustainable. A sound Customer Success strategy enables you to create an integrated post-sales customer experience where strong customer loyalty and advocacy is the norm. It ensures your customers choose you over the competition repeatedly, and tell others about their great experience.

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Voice of the Customer

Monitoring customer engagement and understanding how customers derive value from your offerings is crucial. Without it, demand for your products and services will eventually wane. Voice of the Customer provides actionable customer intelligence. It gets to the heart of what they really want and provides a guide for innovation and investment decisions.

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Testimonials


Testimonials


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The SaaS Startup Founder's Guide


The SaaS Startup Founder's Guide


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The SaaS Startup Founder's Guide features advice and best practices from Melinda Gonzalez and other SaaS-savvy experts. This guide will provide you with a fundamental understanding of the business model of SaaS, as well as provide key go-to-market plays that will help your startup grow.

Available in Kindle and ePub formats. 

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New on the Blog


New on the Blog